We know the 12 tips on how to start a career in Digital Marketing, and if you don’t, click here. After knowing about Digital Marketing, you need to start applying for Digital Marketing jobs. And take my advice, ask for as many companies as possible but useful companies. Companies that will give you excellent exposure, learning and will help you grow and hone your skills even more. The last phase of landing a job in Digital Marketing is the Interview Round, and trust me; it is not going to be easy unless you properly prepare for it. Here are a few questions which are asked during the interview. The questions are segregated among Search Engine Optimization, Search Engine Marketing, Display Marketing, and Social Media Marketing. We will take up each topic one by one and figure out the important questions asked frequently by a recruiter during an interview.
Search Engine Optimization (SEO) Interview Questions
Search Engine Optimization is the most important part of Digital Marketing because if you have a website and it doesn’t rank organically on SERP, doing paid ads for your website makes no sense at all. Here are a few questions asked during a Search Engine Optimization (SEO) job Interview.
1) What is Search Engine Optimization?
Ans – Search Engine Optimization or SEO is a method we utilize to help our website rank for its niche keywords. For example – If my e-commerce website sells shoes, I want my website to rank organically if someone types a query in a search engine like “buy shoes online.”
2) What are the two types of SEO?
Ans – SEO is categorized into two parts. Namely, On-Page SEO and Off-Page SEO.
3) Can you briefly explain both?
Ans – On-Page is a part of SEO where we mainly optimize our website using high or low search volume keywords, Latent Semantic Keywords. There are other methods like, Inter-linking the pages, creating user-friendly website, the site load speed should be less, the images used in page should be optimized, the website and the images used should be responsive, i.e., should open properly both on desktop and mobile.
Off-page is another part of SEO where we mainly focus on the other part which will help us rank, i.e. backlinks, social bookmarking, directory submission, social media, etc.
4) What is an outbound link?
Ans – Any link on a website that leads to a different webpage or website is called an outbound link. It’s giving a backlink to some other site.
5) What is Domain Authority?
Ans- Domain Authority is a metric which shows the likelihood of a domain to rank on SERP (Search Engine Results Page) for the niche keywords.
6) Name some tools that can be used for SEO?
Ans- (Here you can name all the tools you know of, example – SEMrush, Moz, Aherfs, Google Trends, Google Webmaster or Search Console, Google Analytics, Google Page Validator, Pingdom, SERPstat, etc)
7) What are meta tags?
Ans- Meta tags are HTML coding tags which are used to between the opening and closing head of the HTML code.
8) How many types of tags can you name?
Ans- There are few tags which are the most important, namely,
i) Description tag
ii) Keyword tag
iii) Title Tag
iv) Meta Robot tag
v) Header tag
9) Why is 301 used?
Ans- 301 is a method used to redirect an old URL to the new one.
10) How can you decrease your website load time?
Ans- Some methods which can be used to decrease the page load speed are:
i) Optimize the images used in your website without losing the quality.
ii) Optimize your CSS delivery.
iii) Reduce the page size as much as possible.
iv) Reduce the number of requests sent by the browser to the server.
11) What is XML sitemap?
Ans- An XML sitemap is one of the most important parts of the website. Extensible Markup Language (XML) informs the search engines about the number of pages created in a website and how are they linked and for which category, the frequency of page update and when was it last modified. This helps in the proper indexing of the website in the search engines by the search engine bots or crawlers.
12) What is a meta description?
Ans – It is a 150-160 characters snippet or a brief summary which describes the content of a webpage.
13) What are Latent Semantic Indexing Keywords (LSI)?
Ans – These are the words which are found together in content as they have the same context. Something like, if you talk about coffee, tea, juice, and cola, in the same content, Google will most likely think your page is talking about beverages.
14) What is dwell time?
Ans – It is time a user spends looking at your webpage after he/she has clicked on your link, before returning to the SERP.
15) What is Link Building?
Ans – It is a technique of promoting your website on the other platforms/websites to secure a link from them on your website.
16) What is Social Bookmarking?
Ans – Social Bookmarking is used by people to store, organize and manage pages which can be accessed later on. The web pages are stored on social bookmarking websites instead of a web browser.
17) What are a do-follow and no-follow link?
Ans – No follow link is a link which tells the search engine to ignore crawling through that page and read that link as simple text. It does not pass any page rank.
Do follow link is crawled or followed by the search engines and lets the juice pass on to another webpage.
18) What is a canonical URL?
Ans – This kind of URL tells a search engine that there are some other similar URLs which are the same. It helps prevent duplicate content by providing a link which you want the users to visit and are authoritative.
19) What is robots.txt?
Ans – Robots exclusion standard is a file which tells a web crawler to not crawl certain pages on a website by disallowing them.
20) What is an anchor text?
Ans – It is a hyperlink text or clickable text which can lead to another webpage if clicked on.
Search Engine Marketing (SEM) interview questions
1) What is Search Engine Marketing?
Ans – Search Engine Marketing is a paid method of marketing, unlike SEO, that helps websites rank on SERP for a particular keyword.
2) What are the different platforms for SEM?
Ans- SEM stands for Search Engine Marketing, and we can use platforms like Google, Bing, for our paid search advertisements.
3) How can you improve your generated lead quality through paid ads?
Ans- There are many factors and methods we can use. Some of them are:
ii) Paying for Long tail keywords – Since they are specific and people searching for them have a high chance of a conversion
iii) Targeting specific audience and locations
4) What is Ad rank?
Ans- Adrank is the position of the ad of the company on a search engine result page.
5) How is an Adrank determined?
Ans- Adrank depends upon the bidding of the keyword, you and your competitors have done, plus the search volume and the quality score of the ad.
6) How will you decide which keyword to target?
Ans- There are few metrics which should be kept in mind before bidding for a keyword. They are as follow:-
i) The search volume of the keyword
ii) The trend of the keyword (Some keywords maybe seasonal)
iii) Competition on the keyword
iv) The number of search results for the keyword.
v) The cost of that keyword
vi) and, how the keyword works organically.
7) What is an Ad group?
Ans- Ad groups are created when we target different keywords with different ads in a single campaign. Ad groups are also used for A/B testing.
8) What is CTR, and how will you calculate a CTR?
Ans- CTR stands for Click through Rate, i.e., How many times the ad made an impression on a unique user, and the Ad was clicked. CTR is calculated
(Clicks/Impression) * 100
9) Explain how does Ad rank effect Cost-per-click?
Ans- Ad ranks plays a massive role in determining the actual cost for click your competitor pays when someone clicks on their ad.
Your CPC can be calculated by = The ad rank of the competitor below you/your quality score + $0.01
10) What is Quality Score?
Ans- Quality score of an ad determines how relevant and beneficial the ad is to the user. Quality score is determined by the CTR, the landing page of your ad, and the keyword relevancy. Higher quality score is better for ad rank and will reduce the cost you pay per click.
11) Can you name some Google Ads extension?
Ans- Yes, Sure.
i) Sitelink Extension
ii) Call Extension
iii) Location Extension
iv) Call Out Extension
v) Click to Text Extension
12) Why is search Engine Important?
Ans- Search Engine plays a crucial role in bringing customers and business closures. In this digital era, every single person when needs to buy anything, reviews about it online, search engine.
13) If the company plans to extend its reach to the people in Australia, is it possible through Ads?
Ans- Yes. Google Ads can be used to target specific locations and audience depending upon the objective of the company.
14) How can you reduce the cost of the campaign without affecting the traffic?
Ans- Optimizing the ad can be the best way to do it. Doing some research and looking at the previous history and optimizing accordingly can reduce the cost.
15) Why is landing page important?
Ans- Landing page gives an impression to the user, and it should be good. The way we optimize and create our landing page also depends on the number of leads generated.
16) What is Google Ads API?
Ans- Google Ads API stands for Application Programming Interface which is used to manage multiple Ads account.
17) Who are our competitors and what PPC strategies are used by them?
Ans- (Before going for the interview you need to research about the company and its competitors. Do a proper analysis of both and have a good idea of how the company works and how it can overcome o=its competitor)
18) Is SEM important for our company?
Ans- (The answer depends on what kind of company it is. Accordingly, you need to answer this question)
19) What is the difference between PPC and CPC?
Ans- PPC is used to describe what kind of advertising program you are using, while CPC is the cost per click, the amount you pay for a single click on your ad.
20) What is the other option for bidding apart from CPC?
Ans- To name few, eCPC, vCPM, CPA, ROAS etc.
Social Media Marketing interview questions
1) What is Social media Marketing?
Ans- Social Media Marketing is a method through which we promote and advertise about our product or services through Social media platforms like Facebook, Instagram, LinkedIn, etc.,
2) Why do we mainly use SMM?
Ans- There can be many implications for SMM, but as far I know Social media can be best used for Brand Awareness, and engagement with the customers.
3) Which gives and better ROI, paid search or paid social?
Ans- (Tricky question, don’t fall for it) It depends upon the objective of your marketing campaign. If you want to generate sales, Paid search will have a better output, but if you want to increase your brand awareness and encourage people to visit your site, paid search will give you a better ROI. Both are a win-win platform if you have a good, well-optimized ad.
4) How can you relate SEO with Social Media?
Ans- There are many techniques to improve SEO using Social media. For example, Social media can help as a link builder. We can share our link on the social media platform, some links are do-follow while some are no-follow, but both play a major role in SEO.
5) What are the different tools which can be used to manage your channels?
Ans- There are many different tools to manage our social media platforms all at once. One which is majorly used is Hootsuite.
6) What is Hootsuite?
Ans- Hootsuite is a social media management tool which is used to schedule and post our social media updates.
7) Tell me something about the successful social media campaign you’ve run?
Ans- (Theoretical learning won’t help you, you need to be practical, run low budget ads for your social media page it will help you and make your resume more effective)
8) What makes a social media content viral or successful?
Ans- A content should be well optimized with catchy headlines or images. The content should be relevant and should have an attractive call your action button.
9) When can you use Facebook Ads platform?
Ans- In my opinion, Facebook Ads can be used to build awareness and attract customers. So, when your campaign objective is you build awareness about your product or service, I think Facebook Ads is the best method to use.
10) How can you track your social media engagements?
Ans- Tools like Facebook Analytics, Twitter Analytics can help you track your engagements with the audience in their respective domain, whereas Google Analytics can also help you keep a track on your social media interactions Google Analytics.
Content Marketing Job Interview Questions
1) What is your understanding of Content Marketing?
Ans – Content Marketing deals with creating high-quality content which provides answers to the customers and meets the organizational goals. It basically means using your content to deliver a message, target audience as potential customers, and make people aware of your services or products.
It is the second step which follows after content creation. It means providing content on what the audience desires in sort of exchange of their attention.
2) What content do you think can be marketed?
Ans – You can create articles, blog posts, infographics, webinars, e-books, e-guides, ads, social campaigns, whitepapers, videos and more.
3) What is a Content Management System (CMS)?
Ans – It is a platform where digital content can be created and stored. It is a software or a program which can be accessed by multiple users in order to create content, publish it, or edit it. It has a certain kind of template and is stored in a database.
4) Can you give me some examples of CMS?
Ans -Some of the examples of the CMS are Laravel, WordPress, Drupal, Joomla, and Weebly.
5) What are the essential components of Content Marketing?
Ans – There are many essential components to this. Some of them being –
You must know what the business goals are, and create content accordingly. For example, you want to capture leads, creating a lead form alone on the page won’t do the trick.
It requires content which engages a user and wants him/her to get more information on your topic, hence, directing them to fill the lead form.
Another component is knowing what value will you be providing the audience with your content.
Being aware of the revenue generation of the company, innovation techniques, increasing sales and more must be known to pursue content marketing. User engagement with content is another important factor.
6) Where does Content Marketing best work with?
Ans – It goes hand in hand with SEO, Social Media Marketing, Public Relations, Influencer Marketing, Branding Content, and Inbound Marketing.
7) How can it benefit an organization?
Ans – It helps in creating strong brand awareness, converting potential customers into real customers, improve site traffic and increase revenue generation, and engage with users.
8) Can you tell some tools which can be used to analyze user engagement?
Ans – We can use Google Analytics to track our audience and goal conversation rates. Google Search Console can tell us if the content is visible in SERP, and how many impressions and clicks we’re receiving.
Analytics can tell about the average sessions and time duration, bounce rate, targeted locations and more.
9) What do you think is required to be successful in Content Marketing?
Ans – Blogging, developing your brand via content, guest posting to increase visibility on the internet, engaging on social media, promoting content and more.
10) What are the four P’s of Marketing?
Ans – The 4 P’s of Marketing are Product, Price, Promotion, and Place.
11) Can you tell me something about Marketing Funnel?
Ans – It starts from a discovery stage where the customer might not be aware of your products or services. Then comes the consideration stage where the user would be looking actively and researching the products that are being offered.
The third stage deals with the customer buying your product after the research.
12) How can you understand your targeted audience?
Ans – Being aware of the services the company is providing is important. Why what and where should be answered. You should also know the current customers and what are they buying.
13) Which tools are necessary for Content Marketing?
Ans – A strong Content Management System, Analytics account, SEO Tools, Social Media Planner, Marketing Management tools, and Editorial Calendar to meet the deadlines.
14) Name some SEO tools which can be used for content creation and analysis.
Ans – We can use tools such as SEMRush, Moz, Ahrefs, Keyword everywhere and more.
15) Can you tell me something about gated content?
Ans – This kind of content requires the users to fill a form in order to access particular content. Examples of such content can be whitepapers, a downloadable PDF e-book or whitepapers.
16) What are the drip campaigns?
Ans – These are automated emails sent to the customers during a designated timeline. One example can be, if someone signed up on your website, it would automatically send a hello message to the user.
17) Highlight the problems of ungated content.
Ans- While this type of content can be measured via analytics, it can’t assure that those potential users will convert into customers.
18) What can be the campaign and cost-saving goals according to you?
Ans – Campaign goals are fueled by the content creation since providing credible information can turn the potential customers to leads and purchase your services.
Cost-saving goals help in delivering the content better by relying on other business activities in your organization.
19) What can be the conversion goals for a business?
Ans- Some goals can be subscription, purchase, ratings, clickthrough, form submission, reviews, comments, and social media sharing.
20) What is Inbound Marketing?
And – It means pulling people towards your website through several marketing techniques and compelling content creation. It also refers to being visible in SERP and social media.
Digital Marketing is a huge field, comprising of SEO, SEM, SMM, SMO, etc. but these are the few questions which are generally asked during a Digital Marketing Interview for any domain. My advice would be going practical and start doing ad campaigns for your website or social media page beginning with a small budget because that will add much more value to your job application. There are many questions which can be asked, depending upon the answer to the question, a new question can be formed, so start preparing for your next interview accordingly. All the Best.