A Career in SEO – complete guide with sample resume
If you know even basic of digital marketing you must have come across the word SEO.
And you must be aware it is known as search engine optimization.
But still most of you must be wondering what is it actually?
Well, little knowledge is dangerous .Isn’t it.
So, let me give you A to zee about SEO and familiarize you with this term about which you think you know but in reality you don’t want to break the bubble you have made around the SEO.
What is SEO?
Okay , so tell me if you want to know about the word SEO what you’ll do.
Google it as simple as that right.
Let’s say you goggled it then.
So, when you’ll land on the first page of Google you‘ll see ample of websites displaying relevant answers.
Then you’ll click the very first website and get your answer.
But, if you are some crazy knowledge freak you‘ll visit all the WebPages on the first page of Google.
Will you ever go on the second google page .
You’ll never think of going there .
“The best place to hide a dead body is page two of Google.”
So, you are also relying on SEO. You must be confused how.
Well this is what SEO is .It means to rank a website in google’s organic or unpaid search results.
This was my whole point of telling you the story that we rely on SEO but don’t know what it is.
You must have got the idea of SEO but we are all interested in knowing the perfect definition not just layman’s definition.
So, according to Wikipedia Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Optimization is to make the most effective use of situation or resource.
Hence on whole we optimize the search engine for instance ,Google like I discussed earlier.
Why to optimize search engine? I came across this very beautiful quote which truly explains what wonders optimization could probably do.
It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.” – Bruce Clay
Our basic aim is to improve our site’s ranking so that it attracts traffic and then we target that traffic and then convert that traffic into customers.
This helps you in knowing how many visitors actually come to your site.
Builds your brand:
We live in the digital world where branding is a very important tool.
Business owners are using digital tools to ensure the survival of their business.
So, you need to SEO for branding by doing keyword reaserch and create content as per your user.Because building your brand involves what you give to your audience and what are their views regarding it.
And if they really trust your brand they will frequently visit your web page.
The online presence reflects your branding.
Boosts your success rate:
There is a saying that if you can’t tell anything you can’t sell anything.
The SEO assists you in the art of telling by generating more organic traffic so that you can ultimately sell.
Thus you are already a step ahead than your competitors as you are ranked higher.
An introduction to Seo for beginners
Well, till here you must have got the vauge idea about what is SEO and the importance of optimization.
But you must thinking how to attract the traffic .
And suppose you have a build a great website but still you are not ranked on the first page of search engine.
So, when you search something on google there is a complex algorithim going at the back end.
These algorithims or search engine ranking factors decide the ranking of the web pages.
How to do SEO:
You are a newbie to this topic these are the basic steps you need to follow to do search engine optimization.
Step 1 Keyword research:
When people are searching for anything they may use certain permutations and combinations.
For instance, you have a hair oil brand. People may be searching about say best hair oil, or cheapest hair oils and many more.
So, it is really important to look for right phrases(keywords) that people are targeting.
Keywords are those words about which the searcher is looking for.
In keyword research you identify those keywords that bring the traffic to your site.
Google trend is one of the best tools to tell which are the most prominent keywords.
8 reasons why to choose SEO as a career option?
Bright future for job opportunities:
According to a combined study of CII and KPMG, India’s digital advertising industry is growing at 33.5 (2015-2020) percent (CAGR) and by 2020; its value will exceed the INR 255 billion marks.
It is also predicted that by 2020 the digital industry will produce approximately more than 20 lakh jobs.
The numbers are very appealing right. It is the emerging and hottest trending job.
As a freasher your aim is not only to find a job but to look for a career which has scope for growth.
Since, we are in the digital age where everything is just a click away I think this career is unstoppable.
Huge demand for SEO services:
Be it small or big industry their main motto is to achieve Google ranking.
Because if website is not getting online traffic then your sales will not rise.
So now this is where SEO helps in generating organic traffic.
SEO is the kinetic energy behind the online success of any firm.
It is the oxygen due to which a business is surviving.
This is the reason why SEO professionals are hired.
Hence, there is no doubt that the demand for SEO professionals is rising.
Gives you acknowledgement:
There are many examples of people who have got fame by working in this field .
The list of successful professionals is long but you must be aware of Rand Fishkin from SEO Moz, Niel patel from ubersuggest etc.
They have established themselves and are now known for their SEO skills.
Who knows you can be the next SEO expert.
Well money is the most important why you choose a p;articular career .
You must want to know how much you’ll earn as an SEO professional.
Your income depends on wheather you are a freelancer or work for any organization.
How to start a career in SEO
Till now you must have made up your mind to come on the first page of google.
Everyone wants to be there right.
As this seems to be a vibrant career option.
But you are a freasher how you can kickstart your SEO career. You think you don’t have experience then who will hire you . There are so many easy ways to acquire expertise and experience.
The answer is simple. There are two ways of doing so.
2. Free lancing
Since SEO is a dynamic field where you learn by actually implementing. So, if you as a blogger or freelancer are able to enchant your magical spell on them then you’ll be one step closer in getting a job.
Blogging and freelancing helps you in building your own brand.
Your online presence will increase your preference in getting hired.
SEO career options in India:
There has always been a lot of buzz that SEO is dead. Some people say that SEO died the day it was born.
Now you may be worried why to enter such field .
You need to understand it’s just a cliché .People will never stop using internet. Currently, there are nearly 23 billion devices connected, with internet and by 2020, that number is expected to more than double to 50.1 billion.
So, just relax SEO will never go away though the way search happens may change. The future scope in this sphere is very bright so you can definitely take a step forward.
As, India is a growing economy therefore there are a lot of job opportunities.
Here are few career opportunities in SEO to consider.
- Join SEO agency or Digital marketing company as SEO executive to start your career
- Work with established company or startup to manage their SEO
- Join established company as SEO manager, team leader, consultant etc.
- You can work as SEO consultant for more than one company
- Become freelance SEO professional and take SEO projects
- Provide SEO training online or join training academy
- Start your own SEO company
- Launch blog and earn from advertising and affiliate marketing.
The door for opportunities is wide open apart from the above mentioned options.
Job categories related to SEO career path:
SEO is just like an umbrella which has different options of job role.
To name a few
- Organic Search Engine Optimization
- Local SEO Expert
- SEO Guarantee Expert
- Social Media Analyst
- Offline Marketing/Advertising
- Public Relations/Reputation Management
- Link Building
- Paid Search/PPC Management
- SEO Resellers
SEO professionals qualifications and salary:
SEO is not just a single career option but involves a variety of job roles having different skills.
Best part about SEO is you don’t need very high qualification, what you needs is logic, common sense, patience and dedication.
The minimum qualification for SEO is graduation.
You need not be particularly be from science background and expert in programming.
Designation Average salary
SEO manager 455,007/yr
SEO specialist 341,202/yr
SEO analyst 301,415/yr
SEO strategist 1,332k/yr
SEO associate 163,043/yr
Senior SEO 25,080/month
Source- Glass door
Skills for a newbie:
SEO is a not mere a number game.
The actual aim is engagement.
To do so there are certain skills that you must develop to enhance your performance.
Analytical skills are the skills to first collect then analyze the information and take decisions accordingly with the aim of problem solving. They are important for the overall success of any organization.
When you enter in the profession of SEO you also need to analyze the data and ways to generate traffic.
SEO is a number game so, you need to figure out possible measures to look for keywords that the people are interested in knowing.
Reasearch and curiosity:
After you have analyzed you need to do a lot of reaserch.
In SEO you need to be curious to know
You need to be do a lot of keyword research.
In 2019 comparing to 2018, the percentage of SEO job offers where keyword research and on page SEO are required has increased.
Think like a search engine: Since, the main purpose of SEO is to uplift the ranking of site on google.Therefore; you must understand how search engine( Google) works so that you can remain a step ahead and then take actions accordingly with the help of tools.
There is a popular saying that “Rome was not built in a day”.
Same applies with SEO as everyone wants to get good ranking but it doesn’t happen overnight. You need to work consistently because it takes continuous efforts.
That’s why SEO professionals must not easily loose their nerve and should be patient enough.
People who want quick results do not fit in this field.
Though it’s good to be result oriented but you must not give up easily.
Blend of technical and non-technical skills:
SEO experts need not be expert web designers or coders but having a basic knowledge will be beneficial .
Having knowledge in HTML, CSS and can be handy as it helps you understand what is going on with a site, but isn’t massively necessary as usually it’s a developers job to know this stuff.
Though it’s not mandatory that you must know all about coding and stuff.
It’s just that if you’ll have some extra knowledge you can easily work on problem solving.
Since SEO is a constantly evolving field so you need to be a perfect mixture of technical and non-technical skills to adapt yourself.
Since in SEO you need to do a lot of research and analysis and then look out for ways to engage audience this is the reason you need to be a little creative.
Your creativity will distinguish you from your competitors.
SEO professionals must be creative enough to find out ways to increase organic search traffic.
As you embark on your career in SEO you need to take a lot of decisions to improve your site’s ranking.
It is not a static process you have to take action according to search engines which change their ways of examining a site constantly.
Hence, decision making is an important aspect which SEO professionals must poses.
Well, SEO is a career of life- long learning besides the above mentioned skills you will be learning some new skill everyday when you’ll step into this profession.
Tools, books and blogs for SEO: